VP Sales & Marketing US

Let’s transform healthcare

At Vitestro, we will be the first to introduce autonomous blood drawing technology to European hospitals. Our team is growing rapidly. Do you have the pioneering mindset required to introduce this breakthrough innovation to patients? This is your opportunity to join us as

VP SALES & MARKETING US

Who we are

Staffing shortages in healthcare, aging population and rise in chronic diseases are huge problems that the health sector is currently facing. At Vitestro, it's our mission to improve patient care with our unique technology. And we're bloody serious about that!

By combining 3D ultrasound based on AI and precision robotics, our team created an autonomous blood drawing device. We are the first company in the world to introduce this innovation, that will revolutionize the healthcare industry.

Improving the lives of millions of patients runs through the veins of our business. Our extraordinary team of over 50 people loves to work on the toughest challenges to find cutting-edge solutions.

We realize breakthroughs and change the future of health care. What's not to love about that? Our can-do mentality and passion to work on the toughest challenges to find cutting-edge solutions leads us to a huge success: the product launch at the end of 2024. And for that, we need your help.

VP SALES & MARKETING US at Vitestro

The VP of U.S. Sales & marketing will be the first local hire in the US. You will be responsible for developing the market for a completely new medical innovation, and building up the US team from scratch. Vitestro has already sold several devices in the Netherlands. The US will be one of Vitestro’s focus countries to start its commercial activities. From desk research we have determined an initial estimate on the market size and potentially interesting US regions, states and even individual hospitals for Vitestro. The next step is to get a true understanding of the market and its business dynamics.

As medical device sales cycles tend to be long, and even more so for a completely new product, we want to hire a VP of U.S. Sales & marketing 12-18 months before the first deployment. From a regulatory point of view, we will follow the De Novo pathway. Vitestro has submitted its first two Q-subs to the FDA, aims to submit its De Novo submission in 2024, and obtain FDA approval in 2025. After which the first US devices can be deployed at our customers. The focus of the role will gradually shift over time. The first 1-2 years you will identify the right innovative customers, help them envision the future of blood drawing, tailor customer business cases and close the first deals. As the US market matures and the first devices are deployed, the focus will shift towards further expanding the commercial team and ensure the US team can realize its ambitious growth plan.

The US organization will be run relatively independently from the European organization. Nonetheless there are many learnings from developing the European market that could be leveraged in the US as well. You will report directly to the CEO, and will work very closely together with our Commercial Director (both co-founders). Vitestro has access to many experts in the medical robotics space, including Fred Moll (Founder of Intuitive Surgical, Hansen Medical, Restoration Robotics and Auris Health) who is on the board of Vitestro.

Our ideal candidate

• Takes full ownership in building up commercial interactions, and contributes to help understand the impact of our innovation
• Has extensive experience with capital sales in the US medical devices market and specializes in clinical laboratory diagnostics
• Enjoys an early stage environment with the ability to shape the market
• Has managed sales teams and marketing activities
• Knows a broad group of relevant people at hospitals and laboratories, including senior management
• Has a strong enthusiasm for medical technology and ambition for selling innovative, technical products
• Is resilient and empathetic: keen to truly understand the needs and concerns of customers and keeps going until you both have achieved a successful outcome, also if this requires you to challenge the customers' assumptions.
• Has analytical skills to assess and make the business case tailored to a customer and gets energy from creating high quality documents
• Fosters relationship building and teamwork: you thrive on building relationships and making connections. You can also be a great coach to other team members
• Enjoys being present on congresses and events to promote Vitestro’s device

Your key responsibilities

• Explore several promising sub-regions across the US through a broad set of commercial conversations, and identify potential (launching) customers
• Tailor Vitestro’s pricing to the US market
• Understand who are Vitestro’s most important stakeholders, what are the key decision making drivers, and how will the financial flows impact key decisions
• Build up a healthy pipeline of potential (innovative-minded) customers from scratch
• Identify the right customers, evaluate new leads and opportunities, follow-up with appropriate approach and develop long-term relationships
• Preparing product pitches and presentations to prospective clients
• Increase awareness around Vitestro’s innovation and related impact to different stakeholders
• Build out and manage the commercial team in the US over time
• You will join the quarterly board meetings to provide an update about the US market

How you will do it

• You have a ‘can do it’ mentality
• You’re a team player
• You love to work on the toughest challenges
• You’ll find cutting-edge solutions
• You strive for excellence in all domains

What you will bring

• 15+ years of experience in commercial roles in the medical devices space
• Experience with capital sales, preferably robotics
• Previous experience in early stage commercialization
• Proven track record of double digit sales growth, ideally for an innovative product
• Bachelor’s degree or higher in fields such as healthcare, business administration, or related
• Skilled in PowerPoint and Excel

What we offer

• Competitive salary including pension plan
• Stock options are part of your compensation packahe
• Opportunity to be key shaper of a new global industry niche: autonomous medical robotics

We offer an environment where you can make a lot of impact, as you are joining a growing scale-up in MedTech. Our team of driven and talented colleagues enjoys solving the challenges in developing, manufacturing, and completing our breakthrough medical device. While working in an open culture, we strive for excellence in all domains. We believe in taking courage and like to challenge each other. We learn and teach, regardless of age, nationality or gender.

Are you excited?

We totally understand that, so are we! By joining us, you can play an active role in changing the future of health care. Excited to join our revolution? Then we’d love to hear from you!
For questions, please contact Esther Uiterwijk, esther.crena.uiterwijk@vitestro.com
For recruitment agencies – no thank you.